Monday, June 4, 2007

Home Staging

Home staging seems to be the buzzword of the day for real estate. I heard 2 segments from local and national experts on talk radio this morning. One happens to be located only a couple of miles from me and attends my Church . is her website and she has a blog. She has co-authored a book - The Complete Idiots Guide to Staging Your Home. She also has a link to another home stager Terri Clark, who has written another book you can check at her website.

As you can see from the photos of our Cheektowaga home - its empty. Nice new paint, windows and flooring but nary a stitch of furniture. According to these staging experts an empty home is just as bad as a dirty, cluttered home. One of the first questions people ask when they have come to our open houses is "You've already moved out?", actually more of a statement hoping that we are desperate to sell. The Home Stagers state that a house sells in one-half the time if it is staged properly and for 6.9% higher price.

I contacted the woman with the business near me and she say that it is pretty pricey to rent furniture locally. She will consult with us for $100 and give some opinions about what to do. Considering how much we've already spent on the house, $100 is nothing, but if we need to spend $5000 to stage the home that is another storey.


Anonymous said...

Because I'm also a home stager you may think my comment is tainted by my bias. It is. With that settled I'll go on to say that if you receive a consultation for only $100 then you are correct you have gotten quite a bargain. With the information you would have designed just for your home you should be able to do most of the work yourself and come out way ahead in the real estate game. If you choose to have the home stager do the work for you then, yes you will spend more for the expertise but you will only know by trying if the expense is warranted. That is, unless you do a quick check with your search engine and discover all the "success stories" through which it has been shown over and over -- home staging works. But here is the problem. Once you discover how well home staging works you will be hooked. You will likely have all your investements staged and have to work harder to find more properties in which to invest because your "merchandise" is likely to fly off the shelves. Just thought you might like to know.

Paul said...

Appreciate your comment and hope you are right!